Marketing That Moves Businesses Forward
We help growing businesses generate leads, build stronger customer relationships, and create marketing systems that actually drive growth.
Marketing Shouldn’t Feel Like Guesswork
Most businesses know they need marketing. But what they end up with often looks like this:
Social media
posting without
a clear strategy
Ads running
without a strong
conversion plan
A website that
doesn’t generate
consistent leads
Marketing
efforts that feel
disconnected
When marketing isn’t aligned, growth becomes harder than it should be.
That’s where we come in.
STRATEGY
CREATIVE
EXECUTION
The best marketing doesn’t happen when you’re using 5 different vendors to manage 6 random marketing tasks.
It happens when strategy, creative thinking, and execution work together to move a business forward.
That’s how we help companies grow.
WHAT WE DO
Our team acts as your in-house marketing department to build high-level strategies based on your vision for the company. From there, we handle all of the creative, execution, and analytics to help you grow consistently.
We partner with businesses that want more than scattered marketing tactics. Our team builds marketing systems designed to generate leads, strengthen customer relationships, and support long-term growth.
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Marketing works best when it starts with a clear plan.
We work with businesses to define their goals, identify opportunities, and build marketing strategies that align with real growth objectives.
Growth strategy and campaign planning
Customer journey mapping
Marketing system development
B2B and B2C strategy support
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Digital marketing should do more than generate clicks. It should generate customers.
We design and manage campaigns that attract the right audience and convert attention into real opportunities.
Paid advertising strategy and management
Lead generation campaigns
Website and funnel optimization
Conversion tracking and reporting
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Great marketing doesn’t stop when someone becomes a customer.
We help businesses build systems that improve retention, referrals, and long-term customer relationships.
Email marketing and automation
CRM integration and optimization
Review and referral systems
Customer communication strategy
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Real-world experiences create powerful brand connections.
Our team helps businesses create events and experiences that generate visibility, engagement, and community.
Event marketing strategy
Trade Show Planning & Management
Experiential campaigns
Brand activations
Community engagement initiatives
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People connect with stories.
We help businesses capture the moments, stories, and experiences that communicate their brand in a powerful way.
video production
brand storytelling
social media content
testimonial and project stories
Every business is different. We help design the right marketing system for your goals.
We partner with growing businesses to build marketing systems that generate leads, strengthen customer relationships, and drive measurable growth.
Marketing That Delivers Real Results
Commercial Furniture Manufacturer
- B2B Omnichannel campaign → +126% yr/yr website traffic and +86% yr/yr project requests.
Fast Casual Restaurant Expansion
- From their 1st location to their 5th. Social media management and grand opening event marketing.
Countertop Fabrication Company
- Website development, content creation, and digital marketing campaigns that generate consistent homeowner leads.
Our Favorite Businesses to Work With
We partner with businesses that take pride in their work, care about their customers, and want to build something that lasts.
OWNERS WHO
CARE ABOUT
THEIR WORK
Business owners who take pride in their work and want their brand to reflect the quality they deliver.
GROWTH
-MINDED
BUSINESSES
Companies that know marketing should support real growth, not just random tactics.
CUSTOMER-
FOCUSED
TEAMS
Companies that understand great marketing starts with a great customer experience.
At Midsole Marketing, it’s less about the business and more abut the people behind the business. We work best with companies who care about the work that they do and want to build something great.
Marketing Built for Your Stage of Growth
Choose the level of support you need with a flat monthly rate. No guesswork. Just marketing that moves your business forward.
FOUNDATION
When it’s time to bring structure and consistency to your marketing.
• Strategic photo & video content creation
• Social media distribution
• Paid ad campaigns
• Website and funnel improvements
ACCELERATE
For brands ready to expand their marketing across multiple channels.
Everything in Foundation, plus:
• Multi-channel paid ads
• Email marketing campaigns
• Conversion-focused website support
ELEVATE
For companies serious about building a high-performing marketing system.
• Full funnel marketing strategy
• Advanced email campaigns
• Landing pages and CRO support
• Event and direct marketing strategy
Ready to find the right growth plan for your goals?
Why We Exist
Midsole Marketing was built on a simple belief.
Great businesses deserve great marketing.
Before Midsole, co-founders Danielle and Josh Miller spent years organizing music and art festivals in Columbus, Ohio. What stuck with them most wasn’t the crowds or the events themselves. It was the moments when artists gained new fans and local vendors had their best sales day of the year.
Seeing other people succeed because of something you helped create is a special feeling.
That same mindset is what drives Midsole today. We’re not here to build an agency as fast as possible and sell it. Our team shares a genuine passion for helping people reach their full potential, and we want to see every great business thrive.
Let’s See If We’re the Right Fit
You’re busy running your business — we’re here to make sure your marketing is working just as hard.
“Josh and the Midsole team have been a terrific resource for Fortner. Their engagement to really understand our business is a difference maker in how they help us tell our story and grow. ”
— Justin McAllister,
President of Fortner Upholstering
Built for Brands That Care About Connection
Whether you're running a restaurant, a B2B company, or a service-based business — if delivering a great customer experience and building real relationships is your priority, our approach is built for you.
We’ve partnered with businesses across industries that share one common goal: create marketing that feels real, performs well, and doesn't burn out your internal team.
Step 1 | Discover
We uncover your goals, audience, and opportunities to shape your marketing strategy.
Step 2 | Build
We create and launch campaigns, content, and systems that connect with your customers.
Step 3 | Grow
We track results, optimize performance, and scale what works to fuel your growth.
Resources to Grow Your Business
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How to Create Effective Email Campaigns
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Why the Customer Journey is Crucial for B2B Clients
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How to Measure and Improve Your Marketing Strategy
Find us here.
Our team is based in Columbus, Ohio with a national reach. Stop by the office or fill out the form below to connect.
Ready to Stop Guessing and Start Growing?
Your customers are waiting. Let’s connect the dots between your marketing and sales so you can focus on running your business and we can focus on growing it.