You build the business.
We bring the customers.

It’s hard to run a business if you don’t know when the next customer will find you. Midsole Marketing creates the system that brings new customers in and keeps existing ones coming back, so you can build the business you’ve always wanted.

Let's Talk

It’s hard to run a business if you don’t know when the next customer will find you.

Yellow note paper with curled corner, black background

Close-up of a yellow cheese block with a slight crease or tear.

Most businesses know they need marketing. But what they end up with often looks like this:

Busy one month,

quiet the next

Ads, posts,

& events that

don’t connect

A yellow sticky note with a curled bottom right corner on a black background.

Referrals are

your whole

pipeline

Close-up of a yellow plastic packaging with a wrinkled top edge.

A website

that gets visits

but no calls

When none of it connects, growth gets harder than it should be.

That’s where we come in.

People sitting on the sidewalk and watching graffiti artists paint a train with colorful graffiti art.

Two presenters, a man and a woman, stand in front of an audience during a workshop or seminar in a colorful room with orange and white patterned walls and large windows. The man is speaking, and the woman is listening. A large screen behind them displays a slide with the text, "When are we going back?!" and a photo. The audience is seated at tables with notebooks, water bottles, and food.

Why We Exist

We learned marketing the hard way before starting an agency. Now we help Ohio businesses get it right.

Before Midsole, we spent years throwing music and art festivals in Columbus, including a hip-hop festival in a motorcycle junkyard with no budget and no experience. We tried every channel we could think of and learned what works through a lot of trial and error.

What stuck with us wasn’t the crowds. It was the artist who gained new fans and the vendor who had their best sales day of the year. That’s the feeling we chase with every client, helping great businesses build what they’ve always wanted.

Our Story

Close-up of a black tote bag hanging on a wooden stand with white text that reads 'YOUR VISION BROUGHT TO LIFE.' In the blurred background, a person wearing a black cap, striped red and white jacket, and headphones is working at a cluttered table in a workshop.

“Josh and the Midsole team have been a terrific resource for Fortner. Their engagement to really understand our business is a difference maker in how they help us tell our story and grow. ”

— Justin McAllister,
President of Fortner Upholstering

Your Business Needs Marketing That Delivers Real Results

Here's what it looks like when strategy, creative, and execution all work together.

Website homepage for Fortner Furniture showcasing furniture collections including a banquette, a standard table, and another banquette, with a warm, modern interior background.

Commercial Furniture Manufacturer

B2B Omnichannel campaign → +126% yr/yr website traffic and +86% yr/yr project requests.

Group of restaurant staff and a person in a chicken costume posing for a photo during a ribbon-cutting event inside a chicken restaurant with bright orange and black decor.

Fast Casual Restaurant Expansion

From their 1st location to their 5th. Web development, social media, and grand opening event marketing.

A man and a woman are having a conversation in an industrial warehouse. The man is smiling and pointing while the woman listens, both are near large stone slabs.

Countertop Fabrication Company

Website development, content creation, and digital marketing campaigns that generate consistent homeowner leads.

How it works

Whether you're running a restaurant, a B2B company, or a service-based business. Midsole puts digital, direct, and event marketing together into one system that brings new customers in and keeps existing ones coming back.

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Step 1 | Discover

We uncover your goals, audience, and opportunities to shape your marketing strategy.

Illustration of two shoe prints with cross symbols

Step 2 | Build

We create and launch campaigns, content, and systems that connect with your customers.

Step 3 | Grow

We track results, optimize performance, and scale what works to fuel your growth.

WHAT WE DO

Think of us as your in-house marketing team without the overhead. We learn your business, figure out what channels drive growth, and handle everything from strategy to creative to execution. You focus on running your business. We make sure the right people find you.

We don't do random acts of marketing. Every campaign, every piece of content, and every dollar spent is connected to a bigger plan. One that's built to bring in real leads and build real relationships with your customers. Not just impressions.

Marketing works best when it starts with a clear plan.
We work with businesses to define their goals, identify opportunities, and build marketing strategies that align with real growth objectives.
- Growth strategy and campaign planning
- Customer journey mapping
- Marketing system development
- B2B and B2C strategy support
Digital marketing should do more than generate clicks. It should generate customers.
We design and manage campaigns that attract the right audience and convert attention into real opportunities.
- Paid advertising strategy and management
- Lead generation campaigns
- Website and funnel optimization
- Conversion tracking and reporting

Real-world experiences create powerful brand connections.
Our team helps businesses create events and experiences that generate visibility, engagement, and community.
- Event marketing strategy
- Trade Show Planning & Management
- Experiential campaigns
- Brand activations
- Community engagement initiatives
People connect with stories.
We help businesses capture the moments, stories, and experiences that communicate their brand in a powerful way.
- video production
- brand storytelling
- social media content
- testimonial and project stories
Great marketing doesn’t stop when someone becomes a customer.
We help businesses build systems that improve retention, referrals, and long-term customer relationships.
- Email marketing and automation
- CRM integration and optimization
- Review and referral systems
- Customer communication strategy

Every business is different. We help design the right marketing system for your goals.

Explore Our Work

Marketing Built for Your Stage of Growth

Every great marketing system starts with strategy. Pick the level of partnership that fits where your business is right now.

STRATEGIC PARTNER

You have people helping with marketing but no one leading the strategy.
We become your fractional CMO.
We set the plan, align your team, and make sure every marketing decision is pointed toward growth.

Yellow sticky note with a curled corner on a black background.

GROWTH SYSTEM

You're ready to build a real marketing system.
We handle everything: strategy, creative, execution, and reporting.
You focus on running your business. We make sure the right people find you.

Close-up of a yellow sealed packet, possibly food or snack packaging.

FULL PARTNER

You want a full marketing department behind your business.
We go deeper, move faster, and become the team your business runs on.
More channels, more campaigns, more support for your sales and biz dev team.

You get to focus on what you do best while getting a steady flow of new customers and keeping your existing ones engaged. So you can build the business you’ve always wanted.

Let's Talk

STRATEGY
CREATIVE
EXECUTION

A close-up of a teal-colored swimming pool float with a partially deflated section.

Close-up of a privacy sticker on a black surface.

A teal-colored paper balloon or balloon-shaped object with a small crease on its surface.

Most agencies hand you a content calendar and a monthly report and call it a strategy. We don't do that.

We learn your business, figure out what actually drives growth, and build everything around a system that keeps getting better.

That's how we help companies grow.

Event marketing featuring free sampling and grand opening activations for Columbus based restaurant.

Want results like these for your business?

You’re busy running your business. Midsole makes sure your marketing is working just as hard. Fill out the form to schedule a 15 minute chat to see if we’re the right fit.

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Resources to Grow Your Business

How to Create Effective Email Campaigns

read now
Why the Customer Journey is Crucial for B2B Clients

Read Now
How to Measure and Improve Your Marketing Strategy

Read Now

More Resources

Find us here.

Our team is based in Columbus, Ohio with a national reach. Stop by the office or fill out the form below to connect.

Ready to Stop Guessing and Start Growing?

Your customers are waiting. Let’s connect the dots between your marketing and sales so you can focus on running your business and we can focus on growing it.

You build the business.We bring the customers.