SOCIAL MEDIA STRATEGY AND MANAGEMENT
SOCIAL MEDIA STRATEGY AND MANAGEMENT
Ready to start generating leads and growing your business with social media?
Most businesses are on social media. They might not be the most consistent in posting and chances are they’ve fallen into the rhythm of just posting on holidays or mentioning when there’s a birthday in the office. The truth is, generating real opportunities on social media isn’t easy, but we’re here to help you see a return on your social media marketing efforts.
Social Media takes a unique approach.
People are on social for all sorts of reasons. Some use it to connect with family on Facebook while others are watching funny reels. For other folks, they use LinkedIn to network and Instagram to find inspiration and knowledge. As a business, you need to think about what your customers get out of social media and how you can add value to their timelines.
Give Your Audience What They Want
Think about what you do on social media. Are you following your plumber? Do you love the posts from your dentist? You might, but for the most part, we follow accounts that entertain or educate us. For restaurants, you might want to focus on organic videos of food. For a service company, maybe we focus more on targeted ads and some supporting content organically.
Meet Customers Where They Are
A lot of business owners will tell their marketing person that they need to be on all social media platforms, but it’s important to know where your customers frequent. It’s also important to focus on the platforms that you can really make an impact on so that you don’t wear yourself out. At Midsole, we dive into your ideal customers and work on a strategy that’s tailored to their platforms of choice.
Engage, Measure, and Improve
Social Media is exactly what it sounds like. SOCIAL. We want to develop real connections and not just fill timelines with ads. Our team works to have a strong balance of content that feels natural and not too forced or salesy. Having a solid strategy while measuring results and improving that strategy to engage with more potential customers is key.
From Strategy & Posting to Content Creation and Ads.
At Midsole Marketing, we take the pressure off of you and your team so that you can focus on what you’re great at. Our team handles the strategy, content creation, posting, engaging, and paid social ads. Crafted each month and with your goals in mind.
Having a tough time getting traction or staying consistent on social media? Midsole Marketing can help you gain more attention and increase your leads to grow your business.
We aren’t just a service provider. We’re your partner in growing your business. We work closely with your team to ensure your success.
Let’s Get Started
Looking to improve your marketing efforts to grow your business? Fill out the form below to schedule a discovery meeting.
