Create Experiences Your Customers Can’t Stop Talking About
Your marketing gets them in the door, but the experience keeps them coming back. We help you design every step of your customer journey so it’s intentional, consistent, and worth remembering.
Sometimes It’s Not the Product. It’s the Experience.
You’ve probably seen it.
The restaurant with incredible food but forgettable service.
The company that makes a great product but leaves customers in the dark while waiting for updates.
The business that looks amazing online but doesn’t deliver the same energy in person.
That’s what we help fix. Because no matter how strong your marketing is, if the experience isn’t seamless, customers won’t stay loyal.
People might come for what you sell, but they stay for how you make them feel.
Customer Experience Optimization (CXO)
The goal is simple: create experiences people want to talk about and come back for.
With our CXO consulting, we’ll help you:
Map your customer journey from awareness to loyalty
Find the small gaps that cause frustration or confusion
Build systems that make every interaction easy, personal, and consistent
Customer Experience Optimization (CXO) helps you intentionally design every moment your customers have with your business.
From the first time they hear about you to the tenth time they come back.
We’ve Been Designing Experiences Long Before We Became a Marketing Agency
Before Midsole Marketing was an agency, we were producing music, art, and community festivals where every detail mattered.
From ticketing and signage to crowd flow and post-event engagement, we learned how to build memorable experiences that made people return year after year.
That same experience-first mindset drives how we help businesses today.
We bring creativity, structure, and a deep understanding of what makes people feel connected. We help you create consistent, meaningful experiences that grow your business from the inside out.
Every Business Has an Experience. Let’s Make Yours Unforgettable.
Whether you’re serving guests, managing clients, or producing complex projects, people remember how you make them feel.
We help brands across industries create experiences that build trust, loyalty, and excitement to come back.
Industries We Support:
Hospitality – Restaurants, hotels, and bars where service and atmosphere drive loyalty
Healthcare & Dental – Practices that want patients to feel valued and cared for from check-in to follow-up
Professional Services – Law firms, financial advisors, and consultants who rely on trust and communication
Manufacturing & B2B – Companies with long timelines that need to keep clients informed and confident in the process
Home & Construction Services – Builders and contractors who want clients to feel supported from quote to completion
No matter your industry, people love doing business with brands that make them feel seen, heard, and appreciated. That’s what customer experience optimization is all about.
Our CXO Process
Step 1 | Discover
We start by understanding your brand, goals, and customer journey. What’s working, what’s not, and what your ideal experience should feel like.
Step 2 | Map and Identify
Together, we’ll map your customer journey and spot opportunities to add more clarity, care, and consistency.
Step 3 | Optimize and Elevate
We’ll create strategies, tools, and team systems that help you deliver a better experience every time without adding more to your plate.
Step 4 | Measure and Grow
We track what matters most: repeat visits, referrals, reviews, and lifetime customer value.
It only takes 60 seconds to get started — and it could change your business.
When You Improve Experience, You Improve Everything
You’ll start to see:
More returning customers and repeat business
Stronger reviews and more word-of-mouth referrals
A team that’s confident and consistent in how they deliver service
Customers who feel valued and connected to your brand
When the experience gets better, everything else follows.
Find us here.
Our team is based in Columbus, Ohio with a national reach. Stop by our little office inside Blockfort Studios downtown or fill out the form below to connect.
Looking to grow?
We’ve got a passion for helping businesses like yours reach their full potential. Let’s see if we’re the right fit for you and your goals.