The Midsole Approach

A marketing partner that feels like they’re a part of the team.

Struggling to find the right marketing partner?

At Midsole Marketing, we offer full-service marketing solutions with flat-rate pricing to ensure you receive dedicated, expert support without any hidden costs. Let’s work together to achieve your business goals!

Your business needs someone who truly gets your vision and is committed to your success.

Our expertise, combined with a subscription based model, ensures you get top-notch results without breaking the bank or project delays. From strategy to execution, we’ve got you covered, so you can focus on running your business.

All of the Marketing Strategy and Ongoing Services that You Need to Grow for a Flat, Monthly Rate.

Website Development + Management

A lot of times, your website is the first thing people see when searching for your product or service online. We work with our clients to ensure their website is designed to be the sales person that never sleeps.

  • How can potential customers find the information they need to decide whether your product/service is right for them?

  • Is your website coming up as an option when people search for your products or services?

  • Once your potential customers find your site, is your home and services pages designed to convert those prospects into paying customers?

Social Media Management

Social media is always changing. From what platforms are popular for YOUR CUSTOMERS (not just people in general) to what type of content performs best on each platform.

  • Who’s your target audience and where are they hanging out when they’re online?

  • What are your customers looking for on certain platforms? Are they looking for entertainment, education, inspiration, or a mix?

  • Let’s develop a strategy that gets great content in front of the right people to start building your audience online.

Creative + Effective Direct Marketing

Your customers are people. People love in-person experiences. Are you reaching your customers online and off? We work with you to develop creative campaigns that get you in front of your target audience.

  • Trade shows, curated pop-up events, block parties, and guerilla marketing campaigns can be a lot of fun and see a lot of success.

Email Marketing Strategy + Development

Email and text message marketing can be very successful in keeping you in front of your target audience. Developing a focused strategy and delivering content of value to your customer’s inbox is vital.

  • How often is too often? How often is not often enough?

  • Are you looking for repeat business, referrals, or a little of both?

  • Developing a schedule that hits on when and what to send keeps everything consistent.

Paid Ad Strategy + Management

Organic social media can get you far. Once your content and platform strategy is proven to be successful, paid ads will help you go further.

  • Social media platforms make it easy to target your customers. We are constantly evaluating our targeting strategy and improving on our results.

  • Every business has a story to tell and a specific audience to tell it to. Your ad strategy needs to keep it all top-of-mind to be successful.

  • You can spend a lot of money on ads and get little results. You can also spend a little money on ads and see a great ROI. We know the importance of reporting to set goals and see that we achieve them.

Visual + Audio Content Creation

High quality photography and video content can really elevate your brand. There’s also a time and a place for user-generated content.

  • Creating a look and feel to your content that looks and feels like your brand.

  • From graphic design to on-location photo/video production. Our team handles it all.

Your business is unique. it’s time to start marketing it in a unique way.

We aren’t just a service provider. We’re your partner in growing your business. We work closely with your team to ensure your success.

We’re your in-house marketing department that works out of a different house.

How does it work?

Step 1: The Who?

  • We meet up to get to know each other a bit. It’s important to know where you’ve been and where you want to go so that we can get a feel for your business and where we can provide the most value.

Step 2: The What?

  • Once we chat about you and your business, it’s time to figure out what services you need to reach your goals. This is where we put a proposal together with what services we recommend and what our monthly rate will be. We always provide a few options to choose from, but we’ll definitely let you know which one is best for your goals.

Step 3: The Why?

  • After the proposal, we finalize what our monthly commitment is going to be and then work on building a marketing playbook that’s unique to your business. This gives us a strong starting point so that we can hit the ground running. Typically, this playbook step takes a handful of weeks where we meet with the leadership team, and really get an understanding of the business.

Step 4: The When?

  • Now that we are off to the races and the playbook is developed, our team kicks your marketing into high gear to start growing your business. Ongoing meetings with you and your team is vital to our success. We attend weekly/monthly sales meetings, schedule monthly metric sessions, and continuously look for areas to improve our marketing strategy to ensure optimal results for your business.

What’s Next?

We’d love to meet up for a chat to learn about your business. Fill out the form below to schedule a discovery meeting.