Your Business Runs on Relationships.
Your Marketing Should Too.
We build your lead pipeline and keep your best relationships growing. All under one roof.
Does any of this sound familiar?
You invest in trade shows, outreach, and campaigns but can't tell if any of it is actually bringing in new business.
Your team is out there building relationships and chasing opportunities. But marketing isn't giving them anything to back it up.
Prospects go quiet after the first conversation. There's nothing in place to keep your name in front of them until they're ready.
You're juggling commercial and consumer customers and neither side is getting the marketing attention it deserves.
When your marketing isn't connected to your sales process, deals take longer, leads go cold, and growth is harder than it needs to be.
That's exactly what we built this for.
We don't run your marketing from the outside.
We get inside your business. We attend your sales meetings. We talk to your project managers.
We learn what your customers need and what's holding your team back. Then we build the marketing system that fixes it.
Strategy. Creative. Execution. Every single month.
Here's how we do it.
Simple process. Real results. Built to scale.
Step 1 | Discover
Before we do anything, we get to know your business and your customers. Who they are, what they care about, and what makes you the obvious choice. That foundation shapes everything that comes next.
Step 2 | Build
We build marketing that strengthens current relationships and opens doors with new ones. Digital campaigns, direct mail, trade show support, sample kits — whatever it takes to build awareness and trust with the people who matter most.
Step 3 | Grow
We attend your meetings, talk to your team, and stay connected to what's happening in your pipeline. We measure what's working, improve what isn't, and keep building a customer journey that drives real growth.
Here's what working with us actually looks like.
We get inside your business.
We show up to your meetings, learn your customers, and understand what drives growth for you. The better we know your world, the better your marketing performs.
We grow your current accounts.
We build campaigns that deepen existing relationships and help you become the go-to partner for everything your clients need.
We help you win new accounts.
We figure out where your best prospects are and build campaigns that get your foot in the door. Online and off.
We run the whole system.
Strategy. Creative. Execution. Reporting. One team, one plan, everything connected. Marketing that gets better every month.
We work with B2B companies of all kinds.
If you sell to other businesses and need a marketing team that actually understands your sales process, we should talk. The thing every great client we work with has in common isn't the industry. It's how they sell. Relationship-driven. Longer sales cycles. A team that needs marketing pulling its weight.
Manufacturers and fabricators
Construction and trades businesses
HR and staffing companies
Commercial lending and financial services
Accounting and professional services
Distributors and wholesalers
Family-owned and founder-led businesses
Any B2B company that needs better marketing behind their sales process
Marketing Systems Built For Your Business.
Multiple channels all working together to get in front of your ideal clients while staying top of mind with your current ones.
Digital Marketing
→ Trade Show and Event Marketing
→ Email Marketing and Automation
→ Social Media for B2B
→ Paid Advertising (Google, Meta, LinkedIn)
→ SEO and Content Marketing
→ Website Design and Support
Direct Marketing
→ Events/Trade Show Strategy and Execution
→ Direct Mail Campaigns
→ Sample Kit Development
→ Out-of-home Advertising
→ Customer Journey Mapping
Sales Support
→ Lead Generation and Prospecting
→ Account Based Marketing
→ Sales Enablement Content
“Josh and the Midsole team have been a terrific resource for Fortner. Their engagement to really understand our business is a difference maker in how they help us tell our story and grow. ”
— Justin McAllister,
President of Fortner Upholstering
Ready to give your business the marketing it needs to grow?
We work with manufacturers, professional services firms, lenders, and B2B companies of all kinds. If you sell to other businesses and need a marketing team that gets inside your world, let's talk.
Let's See If We're a Good Fit.
Tell us about your business and what you're working toward. We'll be in touch within 1 business day.
