B2B ACCOUNT BASED MARKETING
B2B ACCOUNT BASED MARKETING
Marketing commercial products/services takes a different approach compared to marketing consumer goods.
At Midsole Marketing, our team takes a holistic approach to grow your current accounts and get in front of new accounts for maximum growth.
The B2B Marketing Approach
Businesses that serve commercial clients as well as individual consumers often have a difficult time juggling the marketing and sales efforts that each customer type requires. At Midsole Marketing, we understand the importance of growing both commercial and residential business and have years of experience in doing just that.
1. Gain a Deep Understanding of Your People
In most markets, competition is fierce and B2B businesses often find themselves fighting to keep and gain their ideal customers. Our top priority is to gain a deep understanding of what sets your company apart from the rest and who your ideal customer is.
With those findings, we craft our customer personas and key differentiators that will serve as our guiding light to developing a strong marketing strategy.
2. Develop an Omnichannel Marketing Strategy
Once we’ve discovered who your ideal customers are and what pain points your company can remedy for them, it’s time to meet them where they are. We focus on strengthening your current relationships and sparking new opportunities through digital marketing and direct marketing campaigns to build awareness and trust.
3. Utilize Data to Optimize Growth
Communication in your organization is key for reaching your sales goals. Midsole Marketing truly functions as your in-house marketing department. We attend sales meetings, talk to project managers and meet with customer experience team members to measure our marketing efforts, improve our strategies, and build an incredible customer journey.
Grow your current accounts and get in front of new opportunities.
A lot of companies can probably tell you who the handful of current customers are the perfect customer types for them. All they need to do is get more of those types of clients and they’d be happy.
What about growing those current accounts? Are there some customers that you do work for here and there that are doing a lot more with other vendors?
Our marketing strategies help you maximize your current accounts while using targeted campaigns online and off to get your foot in the door of those potential clients that you dream of having.
Ready to get creative and focus your marketing efforts on growing current and new accounts? Midsole Marketing develops tailored event, email, social, and experiential marketing campaigns to do just that.
Our team functions as your in-house marketing department for a flat, monthly rate. This approach allows us to focus our efforts on a variety of marketing strategy and daily responsibilities. Whether you’re looking to expand the capabilities of your 1-2 person marketing team or a complete solution, we’re here to help you reach your full potential.
Let’s Get Started
Looking to improve your marketing efforts to grow your business? Fill out the form below to schedule a discovery meeting.
