Events That Actually Move the Needle.
Not just a booth. Not just a crowd. A real strategy that turns every event into leads, relationships, and revenue.
Most events don't pay off. Here's why.
No follow-up system
to turn those great
conversations into
real customers.
Your event is a
one hit wonder
and then everybody
forgets about it.
You plan an event
and forget to focus
on promotion.
Events have no real
goals or strategy
to measure what’s
actually working.
An event without a strategy is just an expense. We make sure yours is an investment.
That’s where we come in.
Let's build an event strategy that actually works for your business.
We've been doing this since before it was a service.
Danielle and Josh built Midsole after years of producing music and art festivals all over Columbus. They know what it takes to fill a room, create an experience people remember, and turn a crowd into a community.
That experience shapes everything we do for our clients. Whether it's a trade show booth in a convention center or a grand opening on High Street, we bring the same approach. A real plan, real execution, and a strategy to make it count long after the event ends.
We handle every part of the experience.
Before the event. During the event. After the event. All of it.
BEFORE THE EVENT
Strategy, planning, and promotion so people actually show up.
We figure out the right events for your goals, build the pre-event marketing campaign, and prepare your team to make the most of every conversation.
DURING THE EVENT
Booth design and materials, branded experiences, on-site content capture, and real-time social coverage.
We make sure your brand shows up the way it should and that every touchpoint is connected to your bigger marketing plan.
AFTER THE EVENT
This is where most businesses drop the ball. We build the follow-up system that turns event contacts into leads and leads into customers.
Email campaigns, remarketing ads, direct mail, and sales support. All designed to keep the momentum going.
Event Marketing that Works
Business owners tend to love or hate events. You’ve either seen great success at trade shows or you’ve had a bad experience that resulted in thousands of dollars spent and nothing to show for it, but a branded table cloth and a bunch of unused flyers. We work with you to develop a real event strategy and support your salespeople to get a positive return at every opportunity.
Set Clear Goals to Achieve
Figure out what you want to achieve—maybe it’s generating leads, boosting brand awareness, or making key connections. Knowing your goals keeps you on track and lets you measure success. Without a goal in mind, you’re just sitting at a table hoping someone will come talk to you.
Develop a Strategic Plan for Your Event
Once we know what the mission is, it’s time to map out a plan to achieve those goals. Our team works with your team to design what your trade show booth or event will look like and how you’ll engage people. Midsole Marketing will develop a strategy that will catch your target audience’s eye and keep them interested.
Follow Through and Measure Results
It’s all in the follow up. Our event strategies are focused on making a great first impression at the event and usually includes a way to gain leads to follow up with after the event. We measure the results, work with your sales team to follow up with the prospects, and use events to generate a steady funnel of opportunities throughout the year.
Boost Your Brand and Build a Steady Pipeline of Prospects.
Working with Midsole means you'll have a partner dedicated to elevating your brand and generating a steady stream of prospects. Our experience in producing trade show booths, corporate events, and music festivals helps us develop memorable experiences for your ideal customers with growth focused strategies that drive growth. Let’s turn your events into powerful opportunities for growth and visibility in your industry.
Do you see events as an opportunity to connect with new prospects or to bring more value to your industry?
Midsole Marketing is here to help you create memorable experiences for your customers, team members, and community.
With our subscription based services, Midsole Marketing will work with you and your team every step of the way. We handle everything from deciding on which events make sense to attend and plan to developing marketing materials and sales strategies to make it a success.
Let’s Get Started
Looking to improve your marketing efforts to grow your business? Fill out the form below to schedule a discovery meeting.
