Struggling to create a digital marketing strategy in Columbus, Ohio? Learn the step-by-step process to grow your business online with expert insights!

Your customer journey is the roadmap that guides your audience from discovering your business to becoming loyal advocates. When executed well, it creates seamless experiences, builds trust, and drives long-term success.

Content marketing isn’t just a trend; it’s a relationship-building powerhouse. By creating meaningful, engaging, and consistent content, you’ll foster loyalty, drive engagement, and grow your business in ways traditional marketing can’t.

2024 was a year of growth, challenges, and valuable insights for us at Midsole Marketing. As a family-owned business that thrives on creativity and helping others succeed, we’re no strangers to the ups and downs that come with pursuing big goals

2025 is fast approaching, and businesses that plan ahead are the ones that succeed. From building a strong brand to optimizing your customer journey, these 10 steps will position you for growth and success in the coming year. Don’t let another year pass by without a clear, actionable marketing plan that drives results.

Email marketing is still one of the best ways to engage with your audience and drive conversions. A well-designed email campaign can boost engagement, build relationships, and turn leads into loyal customers.

The Customer Journey is vital for your clients to return. Let us help you understand the Journey and how to have all your clients become raving fans.

Social media is a powerful tool and can help you grow your business. Understanding your audience, what and when to post, is key to success.

Social media is a powerful tool and can help you grow your business. Understanding your audience, what and when to post, is key to success.

How to connect with current and future customers when you’re a B2B Business. Here’s some social media strategies that work. From what type of content to create to engaging with folks on a regular basis.

When it comes to great customer experiences, hotels and restaurants tend to be the first businesses that we think of, but what can law offices, doctors offices, and manufacturing companies learn from the hospitality industry? A lot. Here’s some key takeaways on how to craft a great experience for your customers.

Too many b2b businesses keep their sales and marketing departments separated like two kids who don’t get along in class. If we see marketing as sales at scale then why aren’t these teams working together more often?