A Marketing Partner Dedicated to Growing Your Business
Midsole Marketing Plans and Runs Your Marketing Like It’s Our Own—So Your Business Can Thrive.
The Midsole Marketing Approach
We’re a husband and wife led team of marketing experts who are super passionate about helping businesses reach their full potential.
How do we help you grow? By immersing ourselves in your business and focusing on 3 main areas:
1. Gain a Deep Understanding of Your People
Getting to the root of you and your target customers.
Our first priority is to gain a deep understanding of what sets your company apart from the rest and who your ideal customer is.
With those findings, we craft our customer personas and key differentiators that will serve as our guiding light to developing a strong marketing strategy.
2. Develop an Omnichannel Marketing Strategy
Our framework + Your special sauce = Predictable Growth. Once we’ve discovered who your ideal customers are and what pain points your company can remedy for them, it’s time to meet them where they are. We focus on strengthening your current relationships and sparking new opportunities through digital marketing and direct marketing campaigns to build awareness and trust.
3. Utilize Data to Optimize our Strategy for Maximum Growth
Build a Plan -> Execute -> Evaluate & Improve. Communication in your organization is key for reaching your sales goals. Midsole Marketing truly functions as your in-house marketing department. We attend leadership/sales meetings and meet with customer experience team members to measure our marketing efforts, improve our strategies, and build an incredible customer journey.
All The Marketing Services You Need Under One Roof
Your Marketing Department
We design data-driven marketing strategies that attract the right customers and turn leads into loyal community advocates, fueling your business’s growth.
Paid Ads & Social Media
Leverage the power of social media to build authentic connections, grow your following, and turn passive scrollers into active buyers.
Websites & SEO
Build a website that not only looks great but drives organic traffic and conversions, helping your business get found by the people who matter most.
Email Marketing
Create personalized email campaigns that nurture relationships, boost engagement, and convert leads into loyal customers who keep coming back.
Event Marketing
Maximize your event presence with tailored marketing solutions that create buzz, attract foot traffic, and turn attendees into long-term customers.
Photography & Video Content
Bring your brand to life with compelling visuals that tell your story, connect with your audience, and drive engagement both online and offline.
Resources to Grow Your Business
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How to Create Effective Email Campaigns
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Why the Customer Journey is Crucial for B2B Clients
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Why B2B Sales & Marketing Teams Should Be BFFs.
Set Your Business Up for Success.
Download our 10-Step Guide to Building a Powerful Marketing Strategy for the year—Your roadmap to growth, ready for you!
Ready to sleep better knowing that your marketing is in good hands?
Whether you’re dragging your feet or just haven’t found the right marketing support that your company needs to grow, Midsole might be the partner you need. Let’s chat.
Who do we work with?
We work with businesses of all shapes and sizes, but the majority of our clients are businesses with $1m-$20m in revenue who are looking to grow.
With Midsole, you get all of the benefits of an in-house marketing team with a lot more bang for your buck. Our team allows us to be agile and experienced in a wide range of different channels.
What Do We Do?
Midsole isn’t just a marketing agency. We become an integral part of the customer and employee experience piece of the businesses we work with.
Let’s give your target audience a memorable experience. From what they see on social media to the customer journey that they travel down.
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Have no fear, your Fractional CMO is here.
Your goals are our goals. We work closely with you to craft a creative and effective marketing strategy that will continue to evolve and improve.
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The food you make, furniture you craft, and services you provide are just one aspect of the business.
The customer journey and their experience from the time they connect with you online to the moment they walk through the doors is a huge part of your success.
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From creative and engaging social media content to email newsletters and paid ads.
We learn the in’s and out’s of your business to discover where and when your target audience is online.
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People have a need for in-person experiences and we have extensive experience in creating them.
Whether it’s traditional direct mail and billboards or event marketing and experiential activations, the Midsole Marketing team can plan and execute it all.
FROM STRATEGY TO EXECUTION
The Midsole Marketing team handles everything in-house, saving you valuable time and money. We bring a holistic approach to your marketing. Working with you to improve all of the ways you interact with your customers. Past, present, and future.
Some of the awesome people we’ve worked with.
Find us here.
Based in Columbus, Ohio with a national reach. Stop by our little office inside of Blockfort Studios downtown or fill out the form below to connect.
Looking to grow?
We’ve got a passion for helping businesses like yours reach their full potential. Let’s see if we’re the right fit for you and your goals.