A Full Marketing Team for Less Than the Cost of One Hire
Midsole Marketing helps businesses reach their full potential with smart strategies, powerful content, and a team that treats your brand like our own.
Trying to do it all? You’re not alone—and you don’t have to.
Most growing businesses hit a wall when it comes to marketing. Maybe you’ve tried hiring one in-house marketer and realized they can’t do it all. Or maybe you’ve pieced things together with freelancers, online tools, or late-night DIY sessions—only to get burned out or see inconsistent results.
That’s where we come in.
With Midsole, you get a full team—from strategists to content creators—without hiring five new people. We help you grow faster, get consistent, and create a brand your customers actually love.
The Midsole Marketing Approach
We’re a husband and wife led team of marketing experts who are super passionate about helping businesses reach their full potential.
How do we help you grow? By immersing ourselves in your business and focusing on 3 main areas:
1. Gain a Deep Understanding of Your People
Getting to the root of you and your target customers.
Our first priority is to gain a deep understanding of what sets your company apart from the rest and who your ideal customer is.
With those findings, we craft our customer personas and key differentiators that will serve as our guiding light to developing a strong marketing strategy.
2. Develop an Omnichannel Marketing Strategy
Our framework + Your special sauce = Predictable Growth. Once we’ve discovered who your ideal customers are and what pain points your company can remedy for them, it’s time to meet them where they are. We focus on strengthening your current relationships and sparking new opportunities through digital marketing and direct marketing campaigns to build awareness and trust.
3. Utilize Data to Optimize our Strategy for Maximum Growth
Build a Plan -> Execute -> Evaluate & Improve. Communication in your organization is key for reaching your sales goals. Midsole Marketing truly functions as your in-house marketing department. We attend leadership/sales meetings and meet with customer experience team members to measure our marketing efforts, improve our strategies, and build an incredible customer journey.
Because Every Customer Counts—And So Does Your Time
We help your business connect with people in a meaningful, results-driven way. With Midsole, you get:
A team that thinks like your customer
Strategic leadership and hands-on execution
Consistency, accountability, and results
Trusted by brands who care about growth and great experiences.
Everything You Need. All in One Place.
Skip the hiring headaches. Get a full team of creative experts who already know how to drive results.
From brand strategy and content creation to email marketing and paid ads, we offer the services growing businesses need—executed by a team that thinks like your customer and works like part of your team.
Your Marketing Department
We design data-driven marketing strategies that attract the right customers and turn leads into loyal community advocates, fueling your business’s growth.
Paid Ads & Social Media
Leverage the power of social media to build authentic connections, grow your following, and turn passive scrollers into active buyers.
Websites & SEO
Build a website that not only looks great but drives organic traffic and conversions, helping your business get found by the people who matter most.
Email Marketing
Create personalized email campaigns that nurture relationships, boost engagement, and convert leads into loyal customers who keep coming back.
Event Marketing
Maximize your event presence with tailored marketing solutions that create buzz, attract foot traffic, and turn attendees into long-term customers.
Photography & Video Content
Bring your brand to life with compelling visuals that tell your story, connect with your audience, and drive engagement both online and offline.
Resources to Grow Your Business
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How to Create Effective Email Campaigns
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Why the Customer Journey is Crucial for B2B Clients
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How to Measure and Improve Your Marketing Strategy
Set Your Business Up for Success.
Download our 10-Step Guide to Building a Powerful Marketing Strategy for the year—Your roadmap to growth, ready for you!
Ready to sleep better knowing that your marketing is in good hands?
Whether you’re dragging your feet or just haven’t found the right marketing support that your company needs to grow, Midsole might be the partner you need. Let’s chat.
FROM STRATEGY TO EXECUTION
The Midsole Marketing team handles everything in-house, saving you valuable time and money. We bring a holistic approach to your marketing. Working with you to improve all of the ways you interact with your customers. Past, present, and future.
Find us here.
Based in Columbus, Ohio with a national reach. Stop by our little office inside of Blockfort Studios downtown or fill out the form below to connect.
Looking to grow?
We’ve got a passion for helping businesses like yours reach their full potential. Let’s see if we’re the right fit for you and your goals.